“Marketing encompasses the entire business—from the customer's point of view.“ -Peter Drucker
Helen Chouinard of helen's photography Senior brochure focuses on the customer point of view. Instead of a typical brochure touting what the studio has to offer, how long they have been in business and listing FAQ’s, Helen chose to develop a marketing piece that focuses strictly on the client.
With most studios offering an experience with their Senior sessions, Helen has taken a step forward and built her brand on being authentic. Authenticity is the recent buzz word in marketing. Check out Joseph Pine’s video HERE on “what consumers want.” Consumers expect a great experience but want a real one. If your brand, company or business is perceived as fake, phony or you don’t live up to your promises (quality, creativity, service) there will be a disconnect with the consumer and they will be off to look for another alternative.
Helen has always been real. She has conveyed this reality in her Senior brochure that fresh put together. It resembles how Helen discusses in her consultations with her clients their reality and feelings. "Where Senior Portraiture is a Defining Moment" describes the importance in the time of her client's lives. It’s all about the client.
Words like:
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lead
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be yourself
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live your passion
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always aspire
reflect Helen’s wishes. This caring and inspiration is authentic to her, her brand, her studio. It’s real.
posted @ Tuesday, November 03, 2009 7:06 AM